Job Summary: To support and execute strategies for the promotion and marketing of Ugandan audio-visual multimedia content, facilitate public engagement and participation in the media landscape, and contribute to the development of a vibrant, competitive, and sustainable local audio-visual industry in line with the mandate of the Uganda Communications Commission.
Key Duties and Responsibilities:
- Support the implementation of strategies, programmes and campaigns aimed at promoting Ugandan multimedia and audio-visual content.
- Coordinate promotional activities for local content across broadcast, digital, social media, and other communication platforms.
- Develop and disseminate marketing and promotional materials for content development initiatives, festivals, exhibitions, and industry events.
- Support organization and coordination of the Uganda Film Festival, regional film festivals, exhibitions, screenings, and other industry promotional activities.
- Engage broadcasters, producers, content creators, distributors, sponsors, and other stakeholders to enhance visibility and market access for local content.
- Support implementation of public awareness and audience engagement initiatives to encourage appreciation and consumption of Ugandan content.
- Manage and support social media and digital marketing initiatives relating to local content promotion.
- Monitor and evaluate the effectiveness of promotional campaigns and prepare periodic performance reports.
- Conduct market research and collect industry intelligence to support strategic promotion and marketing initiatives.
- Support development of partnerships, sponsorships, and collaborations for industry promotion activities.
- Prepare activity reports, promotional briefs, stakeholder updates, and other departmental documentation.
- Maintain databases and records relating to promotional activities, stakeholders, and industry events.
- Support implementation of departmental work plans and budgets.
- Perform any other duties assigned by the Manager Content Development or Management from time to time.
-
Key Performance Indicators
- Local Content Promotion and Visibility.
- Marketing and Public Engagement
- Industry Events and Exhibitions Support
- Stakeholder Relations and Partnerships
- Market Research and Industry Intelligence
- Administrative and Operational Support
-
Qualifications, Skills and Experience:
- The candidate should possess a bachelor’s degree in any of the following fields: Mass Communication, Marketing, Media Studies, Journalism and Communication, Public Relations, Film and Television Production, or any other related field from a recognized institution.
- Professional training or certification in any of the following areas shall be an added advantage: Digital Marketing, Branding and Communications, Public Relations, Social Media Management, Event Management, Marketing Analytics, Content Marketing.
- Membership to a relevant professional body shall be an added advantage.
-
Working Experience
- At least two (2) years’ relevant working experience in content promotion, marketing, media, communications, public relations, branding, creative industries, or a related field.
- Demonstrated experience in marketing and promotional campaigns, event coordination and stakeholder engagement, digital and social media marketing, public communication and audience engagement, and preparation of promotional and communication materials.
- Experience working with media organizations, broadcasters, creative industry institutions, regulatory bodies, advertising agencies, or development partners shall be an added advantage.
Skills, Knowledge & Abilities
Functional Competencies
- Content promotion and marketing
- Digital and social media marketing
- Branding and communications
- Stakeholder engagement and networking
- Event coordination and management
- Public relations and media engagement
- Research and analytical skills
- Report on writing and presentation skills
- Marketing campaign implementation
- Knowledge of Uganda’s media and creative industries
-
Behavioral Competencies
- Creativity and innovation
- Excellent communication and interpersonal skills
- Teamwork and collaboration
- Result orientation
- Initiative and adaptability
- Professionalism and integrity
- Organizational and planning skills
- Customer and stakeholder focus
- Attention to detail
- Ability to work under pressure and meet deadlines
-
How to Apply:
All suitably qualified and Interested applicants should apply online at the link below.
